All aboard the all-new Bull Runner (USF’s primary method of on-campus transportation) route to Riverfront Park! Riverfront Park is the university’s very own nature preserve, which offers canoe and kayak rentals, moonlit river expeditions, hiking, sports, and much more.
Until recently, students had limited ways of getting to this park. As of October 2015, a Sunday bus route has become a solution to that problem. The following campaign pieces are part of an effort to raise on-campus awareness of both the route’s existence and the various perks the park has to offer.
The Creative Siren 