In the midst of a rebranding challenge, provided by the National Student Advertising Competition and the Snapple brand itself, I found myself curious to discover Snapple’s place among the family. Some of this project’s outcomes included a revamped Brand Manifesto, refreshed web content (complete with activities linked to the Pinterest App), and the family bonding opportunity of a lifetime – Snapple Family Field Day.
Snapple Family Field Day Facebook Content
SFF Display Ad Sample
The Creative Siren 